The Manitoba Sheep Association

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Manitoba Sheep Industry Initiative

The Manitoba Sheep Industry Initiative (MSII) is part of an integrated initiative by the Manitoba Sheep Association Inc. leading to the development of a strategic plan, for the development of the Manitoba Sheep Industry as a sustainable and environmentally friendly part of Manitoba's agricultural sector. The project involved educational initiatives, including the development of this web site, a sheep production manual and a number of courses and field days for producers. On the farm management side, the project involved the completion of a Cost of Production Study for various types of sheep enterprises and the development of a generic Business Plan. Mr. Ian Clark of Medicine Ridge Agricultural Services, Bentley, Alberta, undertook these two initiatives. Kelly Associates of Winnipeg, (Mr. Brian Kelly and Mr. Randy Baldwin) undertook a Comparative Advantage Study of the Manitoba Sheep Industry, and will complete the development of a Strategic Plan. The project has enjoyed financial and in-kind support from the Manitoba Sheep Association Inc. (MSA), Manitoba Rural Adaptation Council (MRAC), Manitoba Agriculture and Food (MAF), and the Canadian Farm Business Management Council (CFBMC).

Coordinator:   Randy Eros reros@mts.net

Expanding Our Markets - Phase I
Market Research Literature Review

Prepared for: Manitoba Sheep Association
Prepared by: Lindsay E. McDonald, B.Sc. Ag.
Supervision and Editing: Judy Storey
Submitted: December 2004

View this report in Adobe Acrobat (PDF) format. Note: this document is 143 pages long and the file is 1.2 MB in size.

The Cost of Production Study and Business Plan

These two components were completed by Medicine Ridge Agricultural Services (MRAS). The principal of MRAS, Ian Clark, compiled cost of production (COP) data and developed several enterprise models. The COP data, combined with Ian's knowledge of the industry, were used to prepare the Business Plan and application package which can be downloaded and used by producers for budgetary purposes and for credit applications to lending agencies. The enterprise models based on consensus research data are presented here. Cost of Production models for the following enterprises are presented: